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MyEats Privacy Policy

Effective Date: January 22, 2026

This Privacy Policy explains how MyEats LLC. (“MyEats,” “we,” “our,” or “us”) collects, uses, discloses, and otherwise processes personal information when you use our Services (including our website, mobile application, and other interactions you may have with us).

This Privacy Policy is part of our Terms of Service. Capitalized terms not defined in this Privacy Policy are defined in the Terms of Service. Terms of Service.

Key Points

  • We collect information you provide (like account details and your food/activity diary), information collected automatically (like device and usage data), and information from third parties (like social login providers and connected health devices).
  • Some diary information may be sensitive because it can relate to health or allow health-related inferences.
  • We use information to provide and improve the Services, communicate with you, personalize your experience, perform analytics, maintain security, and (where permitted) for marketing and targeted advertising.
  • We share information with service providers, partners, analytics providers, advertising partners, and (depending on features you use) other MyEats users.
  • Depending on where you live, you may have rights to access, delete, correct, or opt out of certain processing (including “sale,” “sharing,” or targeted advertising), and to appeal certain decisions.

1. Who This Policy Applies To

This Privacy Policy applies to personal information we process about you when you:

  • Create an account or use the MyEats mobile app;
  • Visit or use our website;
  • Communicate with us (including support and chatbot interactions);
  • Participate in surveys, research, promotions, or events; or
  • Interact with MyEats through social media, forums, or other public-facing community features sponsored by or affiliated with MyEats.

2. Eligibility and Children’s Privacy (18+ Only)

MyEats is intended for adults. You must be at least 18 years old to use the Services.

  • The Services are not designed or intended for children or anyone under 18.
  • We implement technical measures intended to prevent individuals under 18 from creating an account or using the Services.
  • If we become aware that an individual under 18 has provided personal information, we will investigate and, if applicable, take steps to remove the data and delete that individual’s account.

3. Personal Information We Collect

We may collect personal information:

  • Directly from you (for example, when you create an account or use certain features);
  • Automatically (for example, through cookies and similar technologies when you use our website, or through app/website telemetry); and
  • From third parties (for example, social login providers or connected devices, if you choose to connect them).

3.1 Information You Provide Directly

Depending on how you use the Services, you may provide:

A. Account and Profile Information

  • Name
  • Email address
  • General location information (country and/or ZIP/postal code)
  • Username and password
  • Date of birth
  • Sex
  • Profile image or photo (if you choose to provide one)

B. Food and Activity Diary Data

Certain features allow you to voluntarily share information about your dietary habits and activities, including:

  • Dietary habits and dietary restrictions
  • Food, drink, and medications you consume
    • Including information submitted via voice logging
    • Including information about purchases via grocery integrations
  • Calorie count information
  • Fitness level, activity, and goals (for example, “lose weight”)
  • Lifestyle information (for example, sleeping data)
  • Body measurements (for example, height, weight, and BMI)
  • Information related to physiological conditions
  • Progress photos you choose to provide
  • Other information you enter in notes (for example, observations and reflections about progress and mindset)

Important: Food and Activity Diary Data may include sensitive personal information when it indicates or allows someone to infer a health condition.

C. Communications With MyEats

  • Contact details (such as name and email address)
  • The content of your communications with us (including customer support interactions and exchanges with personnel)
  • Content you provide to our Support Center chatbot

D. Community / Social Media / Forums Content

  • Content and related contact information you provide when you interact with our social media pages, online discussion groups, or public-facing community forums sponsored by or affiliated with MyEats

E. Information You Exchange With Other Users (“Friends” Features)

If you use the “Friends” tab or other social features, we may receive and process information you exchange with other MyEats users, such as:

  • Name, email address
  • Diary entries
  • Photos
  • Fitness goals and achievements

F. Research and Survey Information

  • Contact information, feedback, and other information you choose to provide if you participate in surveys or research initiatives

G. Events and Registration Details (If Applicable)

  • Registration information and participation details if you register for or attend events that we host or sponsor

H. Preferences and Other Requests

  • Communication preferences
  • Preferences related to your use of the Services
  • Other preferences or requests you provide

I. Payment Information (Website Premium Subscription)

If you purchase a Premium Subscription through our website, you may be asked to provide payment information. MyEats does not directly collect or store your payment card information; it is collected and processed by a third-party payment platform we use to facilitate the transaction.

3.2 Information We Collect Automatically

When you use the Services, we may automatically collect Usage and Device Data, such as:

  • Browser type and settings
  • Device type and operating system
  • Cookie identifiers and similar IDs
  • Internet Protocol (IP) address
  • Mobile advertising identifier and other unique identifiers
  • Internet service provider or mobile carrier
  • General location information (including inferred location based on IP address)
  • Actions you take while using the Services (including frequency and duration of activity)
  • Links you click and interactions with pages or features

3.3 Cookies and Similar Tracking Technologies (Website)

We (and our third-party service providers and partners) use cookies and similar technologies (for example, pixels, web beacons, local storage objects, log files, and software development kits) on our website and Services for various purposes (collectively, “Cookies” or “Tracking Technologies”).
We collect information through:

  • First-Party Cookies (set by MyEats), and
  • Third-Party Cookies (set by third parties).

Cookie Categories We Use

  • Required Cookies: Make the site work, help ensure security, and prevent fraud.
  • Functional Cookies: Provide enhanced functionality and analyze usage to improve our website.
  • Targeted Advertising Cookies: Help provide personalized content and advertisements.

Managing Cookie Preferences
Depending on where you live, you may have choices regarding cookies, including through browser settings and/or our cookie preference tools. If you reject certain cookies, some features may not work properly.

  • Website controls: Use the “Cookie Preferences” link in our website footer.
  • Browser controls: You can modify your browser settings to accept cookies, be notified when a cookie is set, or reject cookies.

3.4 Personal Information We Receive From Third Parties

We may receive personal information about you from other sources, such as:

A. Service Providers

Service providers may provide information to help us operate, secure, and improve the Services and communicate with you (for example, analytics, infrastructure, support tooling).

B. Research Partners

We may receive demographic information, health and fitness goals, and other research inputs where you participate in research initiatives.

C. Marketing and Advertising Partners

We may receive information about your interests, demographic information, and information about marketing and advertisements you have seen or clicked.

D. Business Partners

If we partner with other businesses to offer Services, we may receive personal information from those partners as needed for the purposes described in this Policy.

E. Other MyEats Users

If other users share content involving you (for example, shared achievements), we may receive that information through the “Friends” messaging channel or related social features.

F. Social Media Platforms (Social Login)

If you log in through a social media platform, we may receive information you have provided to that platform (subject to your social media settings), such as:

  • Name, email address
  • Profile picture
  • Friends list
  • Other profile information made available to us

G. Connected Health Devices and Health Repositories (With Your Permission)

If you choose to connect devices or repositories, we may receive relevant Food and Activity Diary Data from:

  • Connected devices such as heart rate monitors, continuous glucose monitoring devices, activity trackers, exercise equipment, scales, and/or wearables that integrate with the Services
  • Your device’s health and fitness repository, such as Apple HealthKit or Android’s Google Health Connect

Important statements about HealthKit / Health Connect / Samsung Health:

  • The information you provide to HealthKit is governed by Apple’s terms and privacy policy. The unique information you choose to send from HealthKit is not used by MyEats for marketing and advertising or transferred by MyEats to third parties for marketing and advertising.
  • The information you provide to Google Health Connect is governed by Android’s terms and privacy policy. The unique information you choose to send from Google Health Connect is not used by MyEats for marketing and advertising or transferred by MyEats to third parties for marketing and advertising.

3.5 Sensitive Personal Information and Health-Related Data

Some information we collect or you provide may be considered sensitive under applicable law. This can include information that reveals, relates to, or can allow inferences about health conditions (such as certain Food and Activity Diary Data and physiological information).
Where required by law, we will obtain your consent to collect or process sensitive personal information for certain purposes (for example, where a jurisdiction requires opt-in consent for use beyond providing the Services).

3.6 Aggregated, De-Identified, or Anonymized Information

We may aggregate, de-identify, or anonymize information so that it is no longer considered personal information under applicable law. We may use and disclose de-identified information for purposes consistent with this Policy or as otherwise permitted by law.
If we de-identify information, we will maintain and use it in de-identified form and will not attempt to re-identify it except as required or permitted by law.

4. How We Use Personal Information

We use personal information for the purposes described below:

4.1 Provide and Operate the Services

  • Create and manage your account
  • Provide core app features (including diary logging, insights, and integrations you enable)
  • Provide troubleshooting and technical support
  • Operate day-to-day business functions needed to deliver the Services

4.2 Communicate With You

  • Respond to questions and requests
  • Send service-related and administrative messages (for example, changes to terms, conditions, or policies)
  • Request feedback or information to improve the Services

4.3 Respond to Privacy Rights Requests

  • Receive, verify, and respond to requests to exercise your privacy rights

4.4 Send Promotional and Marketing Communications

  • Send newsletters and promotional communications about features, offers, events, webinars, and other information about MyEats (with consent where required by law)
  • Manage your communication preferences and opt-outs

4.5 Targeted Advertising and Cross-Device Tracking

We engage in targeted advertising, which means:

  • You may see advertisements that are targeted and personalized to you on the Services; and/or
  • You may see advertisements for MyEats on third-party services based on information collected from and about you.

Tracking Technologies and attribution
We and our third-party partners may use Tracking Technologies to collect information such as IP address, cookie ID, mobile advertising ID, and activity information to deliver ads, measure performance, and understand whether ads lead to engagement.

Cross-device tracking
We and our third-party partners may use information we collect to help identify other devices you use (for example, phone, tablet, computer) so that advertising can be delivered, capped across devices, and measured across campaigns.

4.6 Analytics, Ad Performance, and Research

  • Analyze traffic and usage to understand how users engage with the Services
  • Measure the performance of our advertisements
  • Administer surveys and research initiatives and evaluate the effectiveness of the Services and our marketing

Example analytics tool: Google Analytics
We use Google Analytics, which may set cookies in your browser to help us understand how users engage with the Services.

4.7 Enhance and Personalize the Services (Including AI/ML)

  • Improve and enhance the Services
  • Personalize content and features to your interests and goals (for example, suggestions, reporting, analytics, meal plans, recommendations)
  • Use technologies such as business intelligence tools, machine learning systems, and artificial intelligence to support these functions
  • Test new features and updates

4.8 Plan and Manage Events, Promotions, and Contests

  • Manage event registration and attendance
  • Connect you with other event attendees (where applicable)
  • Administer sweepstakes, contests, and promotions that may have separate rules

4.9 Maintain Security and Protect Rights

  • Monitor and maintain security of the Services
  • Prevent, detect, and investigate fraud, unauthorized activity, and misuse
  • Protect you, MyEats, and others from unlawful or unsafe activity

4.10 Legal, Compliance, and Dispute Resolution

  • Comply with applicable legal and regulatory obligations
  • Respond to legally valid requests from law enforcement or regulators
  • Defend and protect our rights and interests in litigation or pre-litigation matters
  • Maintain business records and enforce policies and procedures

4.11 Corporate Transactions

We may use personal information in connection with evaluating, negotiating, or completing a business transaction (such as a merger, acquisition, reorganization, divestiture, dissolution, or sale/transfer of assets), including in bankruptcy or similar proceedings.

5. How We Disclose Personal Information

We disclose personal information to the categories of recipients below, as necessary to operate the Services and for the purposes described in this Policy:

5.1 Service Providers

We disclose personal information to vendors that provide services on our behalf, such as:

  • IT and website hosting
  • Payment processing
  • Customer support (including chatbot/virtual agent support)
  • Data storage, analytics, auditing, consulting, and legal services

5.2 Business Partners

We may disclose personal information to business partners when needed to offer the Services or related features.

5.3 Other MyEats Users (Social Features)

If you use social features (such as “Friends”), we may disclose certain information to other users consistent with how those features work and your settings.
Important: If you post or make content available through public-facing or interactive features, that content may be available to others. Review your in-app settings to understand what you are sharing with “Friends” and what is public.

5.4 Marketing and Advertising Partners

We may disclose personal information (including device/browser information and usage/activity data) to marketing and advertising partners such as:

  • Social media platforms
  • Third-party advertising networks
  • Other parties that help serve, measure, and optimize ad campaigns

5.5 Analytics Providers

We may disclose personal information (including device/browser information and usage/activity data) to providers that help us measure and analyze Service performance and marketing effectiveness.

5.6 Research Partners

We may disclose personal information to research partners that perform surveys or research projects with us or on our behalf.

5.7 Corporate Transactions

If MyEats (or an affiliate) is or may be acquired, merged, invested in, reorganized, or if assets are transferred, personal information may be disclosed or transferred as part of that process, consistent with applicable law. We may also disclose information in advance to lenders, auditors, and advisors (including attorneys and consultants).

5.8 Law Enforcement, Regulators, and Legal Requests

We may disclose personal information to comply with applicable law and respond to legally valid requests from law enforcement or regulatory authorities.

5.9 At Your Direction, With Your Consent, or to Protect Rights

We may disclose personal information:

  • At your direction or with your consent
  • To protect the Services, our rights and property, or the rights, property, privacy, or safety of others
  • To prevent, detect, investigate, and respond to fraud or unauthorized activity
  • To enforce our Terms of Service
  • If you win a sweepstakes or contest, to parties entitled to request a winners list

6. Your Choices: Marketing, Cookies, and Personalized Advertising

6.1 Marketing Communications

We may send marketing or promotional communications, and we will obtain your consent where required by law.
You can opt out of marketing communications by:

  • Adjusting your email preferences in account settings; and/or
  • Using the unsubscribe link in marketing emails.

6.2 Cookie Preferences (Website)

You can manage cookies via:

  • The “Cookie Preferences” link in our website footer (browser-level choices); and/or
  • Your browser settings.

These preferences are generally reflected at a browser or device level. If you use more than one browser or device, you may need to set preferences on each one.

6.3 Personalized / Targeted Advertising Preferences

If you would like to consent, opt in, or opt out (as applicable) of targeted advertising:

  • On your browser: Use the website “Cookie Preferences” link and adjust cookie settings (including Targeted Advertising Cookies where applicable).
  • In the app: Use the personalization settings in the Privacy Center tab under the “More” menu.

6.4 Third-Party and Device-Level Advertising Controls

Some browsers, platforms, and mobile devices allow you to limit targeted advertising, for example by:

  • Adjusting mobile device settings to limit ad tracking
  • Deleting or resetting advertising identifiers (for example, Android advertiser ID)

You can also learn more about ad-serving companies and consumer opt-out options through industry organizations such as:

  • Network Advertising Initiative (NAI)
  • Digital Advertising Alliance (DAA)
  • European Interactive Digital Advertising Alliance (EDAA)

7. International Transfers of Personal Information

MyEats is headquartered in the United States and uses service providers in the United States and other countries. As a result, your personal information may be transferred to, stored, or processed in the United States and other countries that may have privacy laws that differ from those in your place of residence.

When we transfer personal information across borders, we do so in accordance with applicable law and take steps designed to protect your information. However, please note that when information is processed outside your jurisdiction, it may be subject to local laws that could allow government, court, law enforcement, or regulatory access in certain circumstances.

By using the Services and/or sharing personal information with MyEats, you understand that your personal information may be transferred to countries outside your country of residence.

8. User-Generated Content and Social Features

We may offer public-facing interactive features (such as community forums, discussion blogs, and similar features) that enable you to share information (for example, achievements, reviews, testimonials).

  • Any information you post to a public-facing section of the Services may be publicly viewable.
  • By posting, you acknowledge you have no expectation of privacy or confidentiality in the content you submit through these features, even if it contains personal information.

For more information about content ownership and licenses, please see the relevant section of our Terms of Service.

9. How We Protect Your Information

We maintain reasonable technical, organizational, and administrative safeguards designed to protect personal information under our control from loss, misuse, and unauthorized access, disclosure, alteration, and destruction.
No security measures can guarantee complete security.

10. How We Retain Your Information

We retain personal information as long as necessary to fulfill the purposes described in this Policy, including to satisfy legal, accounting, or reporting requirements, unless a longer retention period is required or permitted by law.

When determining retention periods, we consider:

  • The amount, nature, and sensitivity of the information
  • The risk of harm from unauthorized use or disclosure
  • The purposes for which we process the information
  • Whether we can achieve those purposes through other means
  • Applicable legal requirements

If we de-identify information, we will maintain it in de-identified form and will not attempt to re-identify it except as required or permitted by law.

11. Your Privacy Rights and How to Exercise Them

Depending on where you live, you may have rights regarding your personal information, including:

  • Right to access and data portability (confirm processing, access or obtain a copy in a portable format where feasible)
  • Right to deletion (subject to legal exceptions)
  • Right to correction (request correction of inaccuracies)
  • Right to limit or opt out of certain processing, including:
    • “sale” or “sharing” of personal information (as defined by applicable law)
    • processing for “targeted advertising” and certain profiling
    • certain forms of profiling (as defined by applicable law)
  • Right to opt in to processing of sensitive information (in some jurisdictions for certain uses beyond providing the Services)
  • Right against discrimination for exercising privacy rights
  • Right to appeal certain decisions on privacy rights requests

11.1 How to Submit a Privacy Request

You can exercise your privacy rights by:

11.2 Authorized Representatives / Agents

Where legally permitted, you may submit requests through an authorized representative by emailing contact@myeats.app. We will take steps to verify:

  • The agent’s identity; and
  • That you authorized the agent to act on your behalf.

11.3 Appeals

To appeal a decision on a privacy rights request, submit your appeal to contact@myeats.app with “APPEAL” in the subject line.

11.4 Questions and Complaints

You can contact our Data Protection Officer at contact@myeats.app for inquiries or complaints about our processing of personal information.

12. Additional Information for Certain Jurisdictions

This section provides disclosures and rights information for residents of certain jurisdictions, including California and Washington (U.S.), the EEA/UK/Switzerland, Canada, Brazil, and South Korea.

12.1 United States — California

A. California “Shine the Light”

California residents may request information about third parties to whom we disclosed certain categories of information for those third parties’ direct marketing purposes during the preceding year. To make a request, contact us at contact@myeats.app.

B. California Consumer Privacy Act (CCPA/CPRA) Notice

The CCPA/CPRA provides California residents rights to receive disclosures regarding the collection, use, and sharing of “Personal Information,” and to request access/know, delete, correct, and limit sharing of Personal Information, subject to certain exceptions.

California Rights
California residents may have the right to:

  • Know/access personal information collected, used, disclosed, shared, or sold
  • Request deletion (subject to exceptions)
  • Correct inaccurate personal information
  • Opt out of sale/sharing and cross-context behavioral advertising
  • Restrict the use of certain sensitive personal information (where applicable)
  • Not be discriminated against for exercising rights

How to exercise California rights
Contact contact@myeats.app.

C. Authorized Agents (California)

Where permitted, you may use an authorized agent as described in Section 11.2 above.

12.2 United States — Washington

Washington’s My Health My Data Act requires certain disclosures and provides rights regarding “consumer health data.”

12.3 European Economic Area (EEA), Switzerland, and United Kingdom (UK)

A. Data Controller

For purposes of applicable data protection laws, MyEats LLC. is the controller of the personal information you provide us.

B. How to Contact MyEats

  • Email: contact@myeats.app
  • Postal mail: Entity Protect Registered Agent Services LLC., ATTN: Privacy/Legal, 401 Broadway Ste 100, Tacoma, WA 98402-3900

D. Data Protection Officer

You may contact our Data Protection Officer by email at contact@myeats.app or by postal mail at the address above.

E. Your Rights (EEA/UK/Switzerland)

You may have the right to:

  • Request access to your personal information
  • Request correction/rectification
  • Request erasure/deletion
  • Request restriction of processing or object to processing (including objection to direct marketing and certain profiling)
  • Request data portability (where applicable)
  • Withdraw consent (where processing is based on consent)
  • Set digital legacy instructions (France residents only)

To exercise rights, contact us via contact@myeats.app.

F. Complaints

You may lodge a complaint with the data protection regulator where you reside, work, or where an alleged infringement occurred.

12.4 Canada

A. Consent and Provision of Information

You are generally not obliged to provide personal information, but we may be unable to provide certain Services if you choose not to provide certain information. Unless otherwise allowed by law in your province or territory, we collect, use, and communicate personal information with your consent (express or implied).

B. Rights and Requests

You may have the right to access and correct your personal information. If you have unresolved concerns, you may complain to the relevant data protection authority.
Quebec residents may also have:

  • A right to data portability
  • A right to de-indexation (in certain circumstances)

To exercise rights, contact us via contact@myeats.app

12.5 Brazil

We may rely on consent and/or another valid legal basis to process personal information, including: legitimate interests; compliance with legal obligations; contract performance; and regular exercise of rights in proceedings.
Brazil residents may exercise rights under the LGPD to exercise rights, contact us via contact@myeats.app

12.6 South Korea

A. Items of Personal Information Collected (Korea)
Mandatory (as stated in the draft):

  • Full name, email address, username and password
  • Gender, date of birth
  • General location information
  • Device IDs and certain cookie/network identifiers

Optional (collected if you choose to provide):

  • Photo, postal code
  • Food and Activity Diary Data

B. Access Requests
Korea residents may request access to, modification of, opposition to, and deletion of personal information via contact@myeats.app. Subject to applicable law, we may charge for this service and will respond within legal time limits.

C. Data Retention and Destruction (Korea)
We retain personal information as long as necessary to provide Services and/or comply with legal obligations.
Destruction methods: Personal information is destroyed when no longer necessary. Electronic personal information is deleted using technology designed to prevent recovery.

E. Korea Contact
If you have questions, contact contact@myeats.app or write to:
Entity Protect Registered Agent Services LLC, ATTN: Privacy/Legal, 401 Broadway Ste 100, Tacoma, WA 98402-3900

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make changes, we will update the Effective Date and/or provide additional notice as required by law.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our privacy practices, contact us:

  • Email: contact@myeats.app
  • Mail:
    MyEats LLC.
    ATTN: Privacy/Legal
    Entity Protect Registered Agent Services LLC
    401 Broadway Ste 100
    Tacoma, WA 98402-3900